If you’ve ever gotten butterflies from seeing a band live, then you’ll understand exactly what it was like to see New Rules perform.
Mercury Lounge in New York City became fans’ home for a day as they lined up and camped out starting as early as 9 AM. New Rules had curated the type of fanbase over the pandemic that was willing to go to such lengths to see their favorite band. They’d facilitated the type of deeply dedicated community that typically only comes after years of work and many in-person events. What made New Rules different was that they built the base largely during the COVID-19 pandemic. The show at the Mercury Lounge was one of their very first opportunities to actually meet their fans and perform.
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